This book contained so much information that most of people didn't know the facts about fast food.
-Fast food was begun with a handful of modest hot dog and humbergers which stood in southern California.
-Who knows that the growth of fast food industry has been driven by fundamental changes in American society. Adjusted for inflation, women entered the workforce by need to pay the bill. That made the role of women as a housewife decreased; cooking, cleaning, child care.
-that made them chose to buy fast food than to cook. Today, about a half of the money used to buy food is spent at restaurant- mainly at fast food restaurant.

- I was amazed knowing the fact that McDonald's Corporation has responsibilities for 90% of the country's new jobs. In 1968 it operated 1000 restaurants. Now, it operated 30.000 restaurants in worldwide and open almost 2000/year.
- The company earns the majority of its profit not from selling the food but from collecting rent.

- family farms are now being replaced by gigantic corporate farms with absentee owners.
- The nature of mass consumption (because the ingredients already frozen, canned, dehydrated, and freeze dried.

It's about Carl N. Karcher : one of fast food industry's pioneers. He was born on Ohio in 1917. He was a farmer who then worked as a driver at a bakery, selling the bread all over the city. He then bought a cart to sell hot dog and chilli dog by himself (not as an employee). By the time goes he then bought the second cart and sold the hot dog with his wife with their sleeping child in the car. They sold the hot dog while the daughter was sleeping.

Richard & Maurice McDonald left for New Hampshire for Southern California. They were really hard workers. Started to leave their hometown and by the time goes they could build a restaurant together named McDonald's

Enterpreneur from all over the country went to San Bernardino visited the New McDonald's and bulid imitation of the restaurant in their hometown.
McDonald's owners were really kind allowing them imitate their restaurant because they believed their customer know which one is the best.

Carl Karcher Enterprises was built in Anaheim. in 1980's CKE went public and opened Carl's Jr restaurants in Texas.

Lamb Weston in American Falls, Idaho, is one of the biggest fry factories in the world and makes french fries for McDonald's.

The fast food industry did not gain any new customers in the US during 2000. It was because mad cow disease. McDonald's profits fell in Europe, Asia, Latin America, and US.